Inphoton

So, you have decided that you want to use brochure printing as a tactic in your marketing plan. Congratulations! Marketing brochures can be one of the easiest and effective ways to reach your customers.

Now, you have two brochure printing options: offline, or traditional printing, and online printing. Several online printing businesses offer to design and print marketing brochures entirely online. Before you decide whether to go with a traditional printer or an online printer, consider the following pros and cons about online brochure printing.

Pros to Online Brochure Printing

Templates
Most online sites have templates that you can pick from and then you just provide the specific information needed. This can save you a lot of time in designing your marketing brochures because everything is done for you. You just provide the text that will replace the dummy text in the template.

Many design options. You can pick from thousands of template designs depending on your type of business and the type of brochure. People have already tried these options – the online printing companies would not keep non-working designs as a template option if none of their clients were picking it. These brochures have a good chance of competing in your market.

Saves you money
The templates not only save you time, but also money. Not only do these online companies design the brochures for you, but the printing costs are also factored in to your price. Most of these companies have their own printing presses, so there is no extra cost for travel or time lost in the office. You also save your company money by not paying someone to design your brochure and take the design to the local printing company, and then picking up the brochures later.

Cons to Online Brochure Printing

Trust issues
You have to trust that the company will get your order right. There have been times when orders were not filled or the shipped brochure looks nothing like the brochure ordered. When you go to a local printer, you can talk with people in person and point out what you do not like or want changed. Some online printing companies are trying to fix this issue by sending free PDF proofs for clients to approve before printing. This is something you should definitely check out while you are researching which online printer to use.

Lack of personal style
If you are creative, you may not like online printing because the templates you have to choose from can be limiting. If you like most of the elements of a brochure template but you want to move a photo from the top of the page to the bottom, sorry – you are out of luck. Some companies do allow some modification, but you have to stick with the options given to you most of the time. Another important question to ask before deciding on an online printer.

Copycats
How do you know how many other companies have used your very same design? For all you know your competition has used a similar design, or even the exact same brochure design. You do not want to confuse any potential clients by looking like your competition. You will need to do a lot of research to ensure that your brochure is one of a kind to your local industry.

Katie Marcus
http://www.articlesbase.com/online-promotion-articles/investigating-online-brochure-printing-722590.html

By now, you are probably aware that you can order prints of photos that you have uploaded into online galleries through the online gallery website. Maybe you’re also aware that the quality of these prints is outstanding. But were you aware that you can print LARGE using online photo printing? It’s true. Different online gallery websites have different printing sizes, but most offer at least an 8×12 printing option.

From an aesthetic point of view, it’s worth remembering that just because online photo printing gives you the option to print large, that doesn’t mean you should always print that large. Large prints are a specialized application and you must take the nature of the image into account when deciding to print large. There are also some technical considerations.

Most people are aware of ‘megapixels.’ Megapixels give you an idea of the re3solution of the photos that your camera takes. But did you know that megapixels don’t tell the whole story?

Indeed, megapixels are a quite overrated. Chances are you can’t tell the difference between an 8-megapixel photo and the same image shot at 12 megapixel with your naked eye unless you enlarge the image to a massive size. Paradoxically, the higher megapixel image might be blurrier due to cramming so many megapixels onto such a small image sensor. The nature of the image matters. An image where tiny details are essential needs to be higher resolution. However, something like a cityscape-where the broad sweep and scope f the shapes and colors and dark and light of the picture matter more than niggling little details-is an outstanding candidate for large size online photo printing.

Another consideration when using online photo printing to make an image large is the viewing distance. How far away do you expect people to be when they look at the image? The greater the viewing distance, the less detail you need. The closer your viewer, the more detail. Thus an image that is large and designed to be seen from close up requires a really high resolution file, whereas a billboard, perhaps counter-intuitively, wouldn’t require a very large file at all.

Online photo printing from online galleries is a great options for top quality printing. These printers are designed to print at a quality almost indistinguishable from actual photos The better online printers use Kodak photo paper, just like the paper used for printing enlargements from film negatives optically (the old fashioned way). They use very good quality photo printers to get vibrant, clear, accurate color. Most services offer a variety of sizes to suit your printing needs as well. Compare printers to get the size you need. You may find that you are quite satisfied with 8×10, or you may want something larger. Shop around. Prints can be ordered in either glossy or matte, with an easy online form. If you’re in a hurry, many online galleries offer express shipping. Of course, the larger you print, the more expensive the shipping.

MJ Johnston

I’m looking for a printing service online that can do cheap postcards or nightclub fliers. Also, I need one that can, if need be, fix the resolution of the picture if it isnt good enough. I need very fast and cheap shipping. Thanks!

I work as a graphic designer for a restaurant/nightlife, and no offense, I would NEVER use Vistaprint. Their prices are awful and the printing is pretty bad.

I use Reduced printing and they have uv coating and dirt cheap prices. I often get my products within a few days, and have been working with them for well over a year